How did you attract/address your audience

o collect our audience research we used a questionnaire which included questions like how old are you?, what genre do you watch most?, What do you enjoy in a thriller? These questions helped us to decide what we should include into our thriller as using what people say they like should help us make a successful thriller. The questionnaire also helped us define who our target market was. We also got some feedback when doing our pitch presentation on which pitch idea they liked most.
The things we found they liked the most were psychological elements, suspense and tension, female protagonists and idea1-snake eyes.

We found that for our production narrative the main convention the audience said they would like to add is a female protagonist so we made sure we incorporate that in. We also used psychological elements with suspense and tension as these were what was asked for. We included the psychological element of fear and phobias in our production by going with the snake idea, we also used the religious idea to create spiritual psychological elements. The sound and mise-en-scene have also been used to create a psychological thriller. The sounds we used were very eerie and we included the religious sounds which again were very spiritual. 

For the mise-en-scene we used suitable costume (black cloak with hood) as it kept a sense of mystery, we know our audience like mystery as shutter island is a mystery thriller which they said they preferred. The props of contact lenses, chalk, dice and candles all worked well together to create a spooky atmosphere.

Shot showing composition of centred props with use of mysterious costume

 Finally camera shots and editing were used together to make suspense and tension for the audience. We used camera shots which hid the villain, creating suspense about who they are and what were they doing, the shots were also composed to draw attention to the mise-en-scene such as the candles and chalk, by doing this it made the sub-genre, of psychological, we were trying to achieve more clear. The editing was what built the tension as I made the shots much quicker toward the end of our opening, the tension built upto the climax of our thriller of the scream and contact lens shot.

One our thriller was finished we showed it to some of our target audience to see how it had lived up to their standards and expectations.

From what they had expected they were very satisfied with the results and commented on the unconventional idea that worked well with thriller themes.